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The Fourth Element

Dean DeCrease on Jun 27th 2008

The Fourth Element promotes lifestyle in harmony with nature. We are dedicated to reframing public understanding of business sustainability, by addressing the impact of products on the health and well-being of consumers.

We encourage businesses to make more sustainable products, and help consumers to make better choices in the following areas:

  • Foods that are local, seasonal, delicious, artisanal, and naturally raised
  • Lifestyle products & services that are compatible with our basic physical, emotional and spiritual needs
  • Built environments that are natural, communal, and restorative
  • Businesses that are local, affordable, eco-friendly and fair

Our five year goal - by 2013 we hope to see, as a result of our work:

  1. Consumer sustainability goals appearing in corporate sustainability reports
  2. Change in consumer behavior – people making more sustainable product choices

Also take a look at the sub pages.

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